16 August 2011
Bayer Healthcare named in advertisements for breaches of the ABPI Code of Practice
Bayer Healthcare has breached Clause 2 of the ABPI Code of Practice and is the subject of advertisements in the medical, pharmaceutical and nursing press.
Bayer Healthcare – Case AUTH/2402/4/11
For using Twitter to announce the launch of two prescription only medicines, Bayer Healthcare was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.
Clause 9.1 - Failing to maintain high standards.
Clause 22.1 - Advertising a prescription only medicine to the public.
Clause 22.2 - Encouraging members of the public to ask their health professional to prescribe a specific prescription only medicine.